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The Fielding School of Public Health at UCLA has established an innovative new center to increase awareness of important health issues and improve the well-being of people throughout the world by harnessing the storytelling power of television, film, music and new media.
By collaborating with the entertainment industry and news media, the Global Media Center for Social Impact will help content creators and reporters craft compelling stories that accurately address a full range of public health issues — from the social determinants of health to climate change and early childhood health — with the goal of impacting global health.
"Currently, there is a huge gap between what we know and what we do," said Dr. Jody Heymann, dean of the Fielding School. "Therefore, we have a tremendous opportunity to transform lives, if research about what works in public health is widely known and applied across the country and around the world."
Housed on the UCLA campus in Los Angeles, the center is ideally poised to engage the entertainment industry in creating compelling storylines by linking filmmakers, writers and other industry types with the experts and extensive resources of the Fielding School. The center will also collaborate with media organizations and producers around the globe to promote exceptional storytelling, effective reporting and interactive new media content that can help move research on population health from evidence to impact.
Launched with funding from a generous donation by public health leader and Fielding school professor Jonathan Fielding and his wife, Karin, the new center will be led by Sandra de Castro Buffington (founding director), a pioneering force for public health inspiration and information in the entertainment industry, and Dr. Neal Baer (project scientist), a pediatrician and award-winning writer and producer of TV shows and documentaries.
Sandra de Castro Buffington
Global Media Center for Social Impact
UCLA Fielding School of Public Health
621 Charles E. Young Drive South, Los Angeles, CA 90095
Office Location: 2214 LSB