Dr. Philip M. Massey, PhD, MPH, is an Associate Professor in Community Health Sciences in the UCLA Fielding School of Public Health. His health communication scholarship focuses on media and technology in the U.S. and globally, on topics ranging from social media, vaccine communication, health literacy, entertainment education, and ethics in social media research. His work takes a mixed-methods approach focusing on health and media literacy in the context of multiple media environments.
He has examined patterns and shifts in public opinion toward HPV vaccination on Twitter and Instagram, focusing on what types of messages are shared and how content is related to reach and impact. He has also developed and tested cancer prevention messages on social media to engage parents about the HPV vaccine, leveraging the power of narrative engagement and storytelling, and more recently extended this work to alcohol recovery. His global health work has examined the impact of media effects on health knowledge and attitudes, specifically related to storytelling and narrative engagement among a West African population, utilizing digital and social media.
In addition, his work has contributed to characterizing and addressing misinformation on the internet and social media, demonstrating the importance of identifying various dimensions of misinformation that can lead to tailored interventions.
Dr. Massey's applied and community-based research includes program planning, evaluation, and capacity building. He led a state-level evaluation of programs targeting the prevention of prescription drug misuse and alcohol use among youth in PA. In this role, he trained state agencies and county officials in the principles of prevention science as well as fundamentals in program planning and evaluation, and led the development of data briefs on topics including the accessibility of overdose prevention services, the changing landscape of marijuana in PA, and firearm safety and suicide prevention.
A native of North Carolina, Dr. Massey enjoys road trips with his wife and three daughters, exploring nature, playing and watching sports, and eating plenty of great food.