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Leah Vriesman

Associate Adjunct Professor

Departments

DepartmentsType of Faculty
Health Policy and ManagementFull Time
Expertise: 
Hospital and Healthcare Strategy
International Health System
Marketing
Contact Information
Phone: 
310.206.2602
Fax: 
310.825.3317
Email: 
vriesman@ucla.edu

UCLA Fielding School of Public Health / Department of Health Policy and Management / 31-299A CHS

Leah Vriesman is Director of Executive Education Programs in Health Policy & Management and is on faculty in UCLA’s School of Public Health in the Department of Health Services. She teaches Strategic Management of Health Service Organizations, Healthcare Marketing, International Comparative Health Systems, and occasionally Healthcare Financial Management.

Dr. Vriesman is also an adjunct professor at the University of Colorado–Denver, teaching Pharmaceutical Marketing Management, and an experienced distance learning faculty member for Strategic and Operational Healthcare Excellence and also Health Communication Techniques.

As a 2010-2011 U.S. Fulbright grant recipient and German Scholar Exchange award winner, Dr. Vriesman spent a year in Neu Ulm, Bavaria. She was at the University of Applied Sciences teaching International Healthcare Management and Strategic Marketing to German physicians studying for their Healthcare MBA.  She's traveled as a lecturer to Mzumbe University in Tanzania twice to bring these same topics to East African physicians studying for their MBA.

While conducting original research in Germany on personal health records, medical travel, and e-Health using internet acceptance and connectivity, she also examined the failed implementation of the German health card (Gesundheitskarte) that would have provided all 87 million citizens with a personal electronic medical record to be presented at time of service delivery at all physician and hospital locations.

Dr. Vriesman is also President and Founder of Excel Research, LLC, a healthcare management and policy consulting firm. Specializing in the pharmaceutical and biotechnology industry, Excel Research primarily conducts executive leadership, strategic analysis, and market trend projections. Prior to founding Excel Research, Dr. Vriesman was Senior Director of North American Business Development within the Medical Technology Practice at The Lewin Group, an international health policy and research corporation, and subsidiary of Quintiles Transnational.

She was UCLA's Co-Principal Investigator on the National Center for Healthcare Leadership's research studying the relationship between graduate health management curriculums with educational outstanding new leaders in the field. Her other particular areas of career interest are comparative merger & acquisition theory between the public and private sectors and pharm-biotech market strategies.

Dr. Vriesman received her PhD in Health Services Research from UCLA and her MHA and MBA in Strategy from the University of Minnesota-Minneapolis.

Education: 
PhD, Health Services Research, UCLA School of Public Health
MHA, Strategy, University of Minnesota-Minneapolis
MBA, Strategy, University of Minnesota-Minneapolis
Selected Publications: 
  • Gewald, H., Weeger, A. and Vriesman, L. 2011. Do Risk Perceptions Influence Physicians’ Resistance to Use Electronic Medical Records?: An Exploratory Research in German Hospitals. Paper submitted to AMCIS – Americans Conference on Information Systems, for May 2011 meeting.
  • Vriesman, L. 2001. VHA Facility Integration: Changes in Operational Effectiveness and Perceived Quality, 1993-1997. Doctoral Dissertation. Ann Arbor, MI: University Microfilms, Inc.
  • Vriesman, L. and Mazonson, P. 1998. Improving pharmaceutical utilization for Medicare enrollees proves difficult. TIPS on Managed Care 3(4), 15-20.
  • VanDeusan Lukas, C., Mittman, B., Vriesman, L., et al. 1998. Characteristics and structures of VHA integrated facilities. Abstract presented to the Dept of Veterans Affairs’ Sixteenth Annual HSR&D Service Meeting. Washington, D.C.
  • Yano, E., Mittman, B., Vriesman, L., et al. 1998. “Effects of VHA facility integrations: Preliminary results.” Abstract presented to the Department of Veterans Affairs’ Sixteenth Annual HSR&D Service Meeting. Washington, D.C.
  • Mittman, B., VanDeusan Lukas, C., Hernandez, A., MacDonald, J., Vriesman, L., et al. 1998. Planning and implementing facility integrations in VHA: Alternative approaches. Abstract presented to the Dept of VA Sixteenth Annual HSR&D Service Meeting. Washington, D.C.
  • Zach, A., Kominski, G., … Vriesman, L., et al. 1997. Report on heart attack 1991-1993, Volume 1: User’s guide. Office of Statewide Health Planning and Development (OSHPD). Sacramento, CA.