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Curbing Tobacco Use in China by Making Substitute Crops Profitable

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In China, 350 million people smoke. Each year, 1 million die from smoking-related disease, and many more become disabled. Approximately 20 million Chinese farmers produce the world’s largest share of tobacco, nearly 40 percent of the global supply. What is the key to cutting the number of deaths and smoking-related health problems? Convince Chinese farmers to grow some other crop.

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