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By harnessing the storytelling power of television, film, music and new media, a newly established Fielding School center promises to increase awareness of important public health issues, toward the goal of improving the well-being of people throughout the world.
The Global Media Center for Social Impact will work with the entertainment industry and news media – assisting content creators and reporters in crafting compelling stories on climate change, the social determinants of health, early childhood health and other important public health topics. The center was launched with funding from a generous donation by public health leader and Fielding School professor Jonathan Fielding and his wife, Karin.
Two prominent entertainment industry figures head the new center. Founding director Sandra de Castro Buffington, a pioneering force for public health information in the industry, created a global network for entertainment education – based in Hollywood, with locations in India and Nigeria. Dr. Neal Baer, the center’s project scientist, is a pediatrician as well as executive producer of the current hit TV show “Under the Dome”; his past TV producing and writing credits include “Law & Order: Special Victims Unit" and "ER.”
The U.S. cancer care delivery system is in crisis, according to a new report from the Institute of Medicine (IOM), which warns that major changes are needed to boost the quality of care and improve outcomes of people with the disease. More than 1.6 million new cases of cancer are diagnosed each year – a figure expected to jump to 2.3 million within the next decade.
Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis attributes the urgent situation to the growing demand for cancer care among the aging baby boom generation, rapidly rising costs, a shrinking pool of cancer care professionals and dramatic changes in cancer therapies over the last decade – changes that sometimes make it difficult to determine which patients should receive what treatment. The report was prepared by an IOM committee chaired by Dr. Patricia Ganz, a Fielding School professor who is also director of cancer prevention and control research at UCLA’s Jonsson Comprehensive Cancer Center.
To read the full report, click here.
Dr. Zuo-Feng Zhang, an internationally renowned epidemiologist who began his career as a “barefoot doctor” in China, is the Fielding School’s new associate dean for research.
A professor of epidemiology at the Fielding School, Zhang has served as co-director of the UCLA Alper Center for Environmental Genomics since 2002, director of the Molecular Epidemiology Training Program since 1999, and scientific director of the UCLA Central Tumor Registry since 1997. He has held numerous leadership roles nationally and globally, including World Health Organization consultant for national non-communicable disease prevention and control in China, senior scientific consultant of Jiangsu Provincial CDC and Zhejiang Provincial CDC in China, and member of the Board of Directors of the American College of Epidemiology.
The Global Media Center for Social Impact
IOM Report: Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis
UCLA’s Jonsson Comprehensive Cancer Center
UCLA Alper Center for Environmental Genomics