The e-cigarette epidemic — recognizing Big Tobacco's Trojan horse
Dr. Jonathan Fielding, distinguished professor, states that "an addiction epidemic caused by nicotine products targeting our kids is irrefutable."
In November, the American Medical Association, representing the nation’s physicians, called on the Food and Drug Administration (FDA) to take action against the “urgent public health epidemic” of skyrocketing e-cigarette use.
In early December, then-Senator Hatch (R-UT) introduced the Smoke Free Schools Act, which — among other measures — called on the FDA to partner with the Centers for Disease Control (CDC) and U.S. Department of Education to discourage e-cigarette use among students and to study gaps in knowledge of the harms of e-cigarettes on youth, including injuries and poisoning.
The New England Journal of Medicine recently reported on urgent concerns of the impact of e-cigarettes on youth. Focusing on the extremely popular Juul (with 72 percent of the market as of August, 2018), they reported one pod is equivalent to approximately 20 combustible cigarettes — a full pack.
Faculty Referenced by this Article

Dr. Ron Andersen is the Wasserman Professor Emeritus in the UCLA Departments of Health Policy and Management.

Professor of Community Health Sciences & Health Policy and Management, and Associate Dean for Research

Dr. Michelle S. Keller is a health services researcher whose research focuses on the use and prescribing of high-risk medications.
Nationally recognized health services researcher and sociomedical scientist with 25+ years' experience in effectiveness and implementation research.

EMPH Academic Program Director with expertise in healthcare marketing, finance, and reproductive health policy, teaching in the EMPH, MPH, MHA program
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